Erard nv

About us

Erard plays a leading role in the Benelux, Private Label market of microfiber cloths and related products, has a unique folding crate concept and has been known for its party line for more than 30 years.

The focus of Erard at a glance:

• Household Cleaning Products: With our own brand Star Bright and the rapidly increasing activity in the private labels of many European retailers.
  In addition to the major private label volumes Erard is focusing its microfiber range also on the niche market of some well-known licenses as our TOP GEAR Car Care Line.

• Folding Crates: The moulds for our high quality folding crates are one of the most advanced in Europe. A fully automated production, with the most advanced injection moulding machines and robots, allows us to produce locally in Belgium at the most competitive prices, with very flexible service to our customers. The recent investments of ‘In Mould Labelling’ made our folding crates an exciting marketing tool already widely appreciated by many European Retailers. We develop new lines and items continuously, we refresh our packaging regularly and offer our customers an exciting full and wide assortment.

• Party Line: Erard NV has already distributed for more than 30 years a wide range of Party items that are successful under our own brand Party Stars and under private label. We also have a stylish Home Deco line which is following the latest Interior trends of the market. The beautiful colours of the products and stylish packaging are loved by everyone !