BRIO®

BRIO takes the lead in the FSC labelling of wooden toys

Since January 1st, 2014 all of BRIO’s wooden products are manufactured using FSC certified wood. The Swedish toy company is among the first within the toy industry to take such a holistic approach to production. For BRIO, labelling is a way of ensuring that children will also have the opportunity to enjoy both the forest and wooden toys in the future.

“Our need for wood presupposes an insight into the significance that we must preserve the world’s forests and take a long-term responsibility for the forestry.

Therefore, we have chosen to FSC certify all our wooden toys.” says Göran Kullberg who is CSR and Head of Quality at BRIO.

FSC (Forest Stewardship Council) is a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide. FSC certification provides credibility and the assurance that BRIO is using raw material that comes from well managed forests, that no illegal timber has been used and that the production of toys abides to international labour law standards.

“To FSC, it means a lot that an industry leader such as BRIO has made a commitment to source responsibly. By being visible on a product that is found in the daily lives of so many families and children we are able to spread our important message.” says Marcelle Peuckert, Business Development Director from FSC International.

BRIO primarily uses beech-wood from Central Europe. The FSC certification means that all wood used in the products is traceable and has its origins from responsible forestry.

“A FSC label shows that you contribute to forest preservation so that people, now and in the future, are able to enjoy forests and wooden toys. Because of this, BRIO is a brand that you as a parent can have great confidence in.“ says Marcelle Peuckert.